Phone : +966 555032087
Phone : +966 555032087
The Online MBA in Marketing program is designed for marketing professionals seeking to advance their careers and stay ahead in the dynamic marketing world. It offers a comprehensive curriculum covering consumer behavior, branding, digital marketing, and strategy. Students engage in interactive learning experiences, case studies, and real-world projects to develop skills for effective marketing campaigns, market trends analysis, and business growth. Graduates become strategic marketing leaders with the knowledge and expertise to craft innovative strategies, build strong brands, and achieve sustainable competitive advantage.
Top-ranking universities according to NIRF - 2023
Recognized from UGC (University Grants Commission)
Approved by AICTE (All India Council for Technical Education)
Accredited with "A" grade by NAAC
10 + 2 + 3 year bachelor?s degree from a recognised university/institution or an equivalent qualification recognised by the Association of Indian Universities 50% marks in aggregate (45% for reserved categories - SC/ ST & OBC). "40%+ marks in 10th from any recognized board Either 40%+ marks in 12th OR Overall 50 %+ marks in 3 Years of Polytechnic Diploma from any recognized Board Overall 40 %+ in Bachelor's Degree from Recognized University (for 10 + 2 + Regular Graduation) Overall 50 %+ in Graduation and Overall 50% in Polytechnic Diploma, both are required (for 10+3+Graduation)"
2 Years
E-book features, Self Learning Material, PDF Content, Responsive as one Device & Many Books, Accessible Everywhere, Shareable Content, and Augmented Reality Experience.
A quick way to gauge the learning. This helps you to assess your knowledge and test your readiness for your exam. This Evaluation feature allows you to answer Chapter wise MCQ-based Questions. And after completion of the Test, it displays correct and incorrect selections in the Review option. So it gives you answers too.
A Smarter and Simpler Way to Study. Explained Bullet Notes Of Every Chapter. This helps the student to understand the key knowledge areas of the topic.
This is a coding ground for programming learners. Students can write programming code here and test the programming skills which they have acquired.
Discussion Forum is a means to allow students to learn through collaborative efforts. Every subject would have 12 Open and 1 Graded discussion forum which would be part of the continuous evaluation process. Subject-wise threaded discussions and helping enrolled students to review course material prior to an assignment or exam, engaging students in discussion.
Interactive Videos that allows students to actively engage with the content they see within the video itself with online courses. In-built quiz helps the students to test their understanding about the topic.
Links from Open Source articles are videos are provides to the students. This enhances the horizon of the students. Here they can watch videos from various resources. These resources include case studies, articles, reference videos, fact sheets, etc.
Well-experienced trainers can take their live interactive online sessions through Learning Management System. For every subject based on the course outcome, there would be one live interactive online session per chapter conducted through the learning management system. The faculty from the university would conduct the said live session and the students would join through the LMS. The students should refer to the calendar for a scheduled live session in their respective LMS. Every Live Session per chapter would be of 1 hour.
As part of simulations, animated case studies at the subject level are available for students to learn in a given situation. After understanding the case the students would be able to give a solution which is through a set of questions during the case study module. This helps the learners to perform in a dynamic business environment.
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Semester 1
Managerial Economics
Quantitative Methods for Management
Accounting for Managers
Legal Aspects of Business
Management Concepts
Organizational Behaviour
Business Environment
Business Ethics
Semester 2
Human Resource Management
Financial Management
Marketing Management
Research Methodology
Introduction to Agri Business
Management Information System
International Business Management
Total Quality Management
Elective I*. Digital Marketing
Skill Enhancement Course - Business Communication
Semester 3
Project Management
Supply Chain Management
Strategic Management
Entrepreneurship & Innovation Management
Elective (Marketing)
Consumer Behaviour
Elective (Marketing) - Marketing of Services or Integrated Marketing Communication or Sales Distribution & Logistics Management
Semester 4
Practical Training in Industry
An MBA can help in leadership development by providing the necessary knowledge and a strong understanding of business concepts to lead and manage a business.
After earning an MBA in marketing, there are a variety of career opportunities available. Some of the most common are brand management and product management.
Any Graduate from a recognized University with minimum 40% marks.
A marketing manager is responsible for developing, implementing and deploying the company marketing strategies to target audiences.
An MBA in Marketing program is a specialized track within a general MBA program that focuses on consumer behaviour, marketing research, branding, digital marketing, eCommerce and product development.