PG Programs

Executive MBA In
Marketing Management

Program Overview

The Online Executive MBA in Marketing Management program is designed for experienced professionals seeking strategic marketing leadership in the dynamic business landscape. Students gain advanced knowledge in marketing strategy, consumer behavior, branding, and digital marketing. Through practical application, real-world case studies, and interactive learning experiences, graduates develop the skills to create impactful campaigns, drive customer engagement, and optimize strategies. They emerge as strategic marketing leaders with the knowledge, skills, and creativity to shape brand narratives, leverage digital platforms, and achieve marketing excellence in today's competitive marketplace.

UGC

Top-ranking universities according to NIRF - 2023

UGC

Recognized from UGC (University Grants Commission)

UGC

Approved by AICTE (All India Council for Technical Education)

UGC

Accredited with "A" grade by NAAC

Any Graduate with minimum 40% marks and 2 years of work experience

1 Years

E-book

E-book features, Self Learning Material, PDF Content, Responsive as one Device & Many Books, Accessible Everywhere, Shareable Content, and Augmented Reality Experience.


Practice Test

A quick way to gauge the learning. This helps you to assess your knowledge and test your readiness for your exam. This Evaluation feature allows you to answer Chapter wise MCQ-based Questions. And after completion of the Test, it displays correct and incorrect selections in the Review option. So it gives you answers too.


Study Guide

A Smarter and Simpler Way to Study. Explained Bullet Notes Of Every Chapter. This helps the student to understand the key knowledge areas of the topic.


Lab environment

This is a coding ground for programming learners. Students can write programming code here and test the programming skills which they have acquired.


Discussion Forum

Discussion Forum is a means to allow students to learn through collaborative efforts. Every subject would have 12 Open and 1 Graded discussion forum which would be part of the continuous evaluation process. Subject-wise threaded discussions and helping enrolled students to review course material prior to an assignment or exam, engaging students in discussion.


Interactive Videos

Interactive Videos that allows students to actively engage with the content they see within the video itself with online courses. In-built quiz helps the students to test their understanding about the topic.


Web Resources

Links from Open Source articles are videos are provides to the students. This enhances the horizon of the students. Here they can watch videos from various resources. These resources include case studies, articles, reference videos, fact sheets, etc.


Live Interactive Sessions

Well-experienced trainers can take their live interactive online sessions through Learning Management System. For every subject based on the course outcome, there would be one live interactive online session per chapter conducted through the learning management system. The faculty from the university would conduct the said live session and the students would join through the LMS. The students should refer to the calendar for a scheduled live session in their respective LMS. Every Live Session per chapter would be of 1 hour.


Animated / Gamified Module

As part of simulations, animated case studies at the subject level are available for students to learn in a given situation. After understanding the case the students would be able to give a solution which is through a set of questions during the case study module. This helps the learners to perform in a dynamic business environment.


Yes

Yes

Semester 1

Modern Business Organization & Management

Global Business Environment & Economics

Accounting & Financial Management

Human Resource & Organizational Behaviour

Semester 2

Business Communication Skills

Essentials of Business Finance

Financial Planning & Analysis

International Finance

Frequently Asked Questions (FAQs)

Online Executive MBA (EMBA) in Marketing Management is a specialized MBA program designed for experienced professionals in the field of marketing or individuals seeking to advance their careers in marketing management or leadership roles. And program focuses on developing strategic marketing skills, consumer behavior understanding, brand management, and marketing analytics.

Online Executive MBA (EMBA) in Marketing Management offers several benefits for marketing professionals looking to advance their careers and gain a competitive edge in the field.

Yes, an Executive MBA (EMBA) in Marketing Management can be highly beneficial for your future career prospects.

After completing an Executive MBA (EMBA) in Marketing Management, professionals have several potential career paths and opportunities to consider.

The demand for Executive MBA (EMBA) programs can vary depending on factors such as industry trends, geographical location, and the specific needs of organizations. However, there are certain EMBA specializations that are often considered in high demand due to their relevance in today's business landscape like IT, Marketing, Finance, Healthcare, HRM, Operations and Production Management.