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The Online BBA in Marketing program caters to individuals interested in shaping consumer behaviour and creating impactful marketing strategies. It offers a comprehensive curriculum in consumer behaviour, branding, digital marketing, and market research. Students engage in interactive learning experiences, case studies, and real-world projects to develop skills for analyzing market trends, developing effective marketing campaigns, and driving business growth. Graduates become skilled professionals with the knowledge and expertise to excel in roles, build strong brands, and make a lasting impact in the dynamic marketing field.
Top-ranking universities according to NIRF - 2023
Recognized from UGC (University Grants Commission)
Approved by AICTE (All India Council for Technical Education)
Accredited with "A" grade by NAAC
40 %+ marks in 10th from any recognized board Either 40 %+ marks in 12th/ HSC OR Overall 50 %+ marks in 3 Years of Polytechnic Diploma from any recognized board
3 Years
E-book features, Self Learning Material, PDF Content, Responsive as one Device & Many Books, Accessible Everywhere, Shareable Content, and Augmented Reality Experience.
A quick way to gauge the learning. This helps you to assess your knowledge and test your readiness for your exam. This Evaluation feature allows you to answer Chapter wise MCQ-based Questions. And after completion of the Test, it displays correct and incorrect selections in the Review option. So it gives you answers too.
A Smarter and Simpler Way to Study. Explained Bullet Notes Of Every Chapter. This helps the student to understand the key knowledge areas of the topic.
This is a coding ground for programming learners. Students can write programming code here and test the programming skills which they have acquired.
Discussion Forum is a means to allow students to learn through collaborative efforts. Every subject would have 12 Open and 1 Graded discussion forum which would be part of the continuous evaluation process. Subject-wise threaded discussions and helping enrolled students to review course material prior to an assignment or exam, engaging students in discussion.
Interactive Videos that allows students to actively engage with the content they see within the video itself with online courses. In-built quiz helps the students to test their understanding about the topic.
Links from Open Source articles are videos are provides to the students. This enhances the horizon of the students. Here they can watch videos from various resources. These resources include case studies, articles, reference videos, fact sheets, etc.
Well-experienced trainers can take their live interactive online sessions through Learning Management System. For every subject based on the course outcome, there would be one live interactive online session per chapter conducted through the learning management system. The faculty from the university would conduct the said live session and the students would join through the LMS. The students should refer to the calendar for a scheduled live session in their respective LMS. Every Live Session per chapter would be of 1 hour.
As part of simulations, animated case studies at the subject level are available for students to learn in a given situation. After understanding the case the students would be able to give a solution which is through a set of questions during the case study module. This helps the learners to perform in a dynamic business environment.
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Semester 1
Principles of Management - I
Principles of Micro Economics
Basic Accounts - I
Business Communication
Computer Fundamentals
Semester 2
Organizational Behavior
Principles of Macro Economics
Basic Accounts - II
Management Information System
International Business
Semester 3
Human Resource Management
Marketing Management
Legal Aspects of Business
Cost and Management Accounting
Conflict Management & Negotiation Skills
Semester 4
Entrepreneurship Development
Leader Skills and Managerial Effectiveness
Project Management
Small Business Management
Digital Marketing & E - Commerce
Semester 5
Total Quality Management
Consumer Behavior
Retail Management
Rural Marketing
Distribution & Salesmanship
Semester 6
Customer Management
Advertising & Branding
International Marketing
Services Marketing
Visual Merchandising
An Online BBA in Marketing Management is open to students who have passed 10th (SSC) and 12th (HSC) with 40% marks in 12th HSC.
Online BBA is a 3 Years Undergraduate program, and Students will learn Principles of Management, Business Communication, Principles of Macro Economics, and more...
Yes, this Online BBA in Marketing Management degree allows you to keep on working, Save time & money with job opportunities in Sales and marketing sector.
Yes, you can! BBA in Marketing Management is one of the most popular and growing fields.
The scope of doing a BBA in Marketing Management is very vast. This course equips students with marketing strategies, consumer behaviour, branding, and digital marketing skills. The BBA in Marketing Management lays a strong foundation for marketing-related roles in various industries and opens doors to brand management, advertising, product development, and market analysis. With experience, professionals can advance to marketing leadership positions or even start their own businesses.